Greatest Hits Listening Lounge
Turning a film launch into a music-fueled cultural moment.
Event photography
The Brief
Hulu needed to create genuine emotional connection to their film launch — not just awareness, but a real experience that tied the soundtrack and story to a physical moment people would share.
Our Approach
We transformed La La Land Café into a pop-up record listening lounge for the weekend. Guests sipped specialty drinks in JBL co-branded sleeves, browsed curated vinyl displays, and took home a custom 'The Greatest Hits' album. Every touchpoint — from the drink sleeve to the vinyl station — connected the film's music to the space.
“This activation brought our film's spirit to life in a way that resonated deeply with our audience — driving excitement and social buzz.”
Marketing Lead, Hulu
Results
1,200+
Guests served over the weekend
3.7M+
Impressions via organic social
95%
Took home the custom vinyl album
48%
Increase in tagged mentions
25 min
Average dwell time per guest
Tags
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