Davines·Product Launch·Los Angeles, CA

Davines Product Launch

A zero-waste Earth Day launch that proved sustainability can be beautiful.

The Brief

Davines needed to launch their zero-waste shampoo bar in a way that lived their regenerative values — not just a product announcement, but a real proof point that their mission extends beyond the bottle.

Our Approach

We designed a zero-waste workshop activation with Groundwork Coffee and Lady & Larder. Guests crafted baskets from regenerative-farm materials while every touchpoint — from compostable signage to reusable displays set on repurposed wood crates — reinforced Davines' environmental mission.

“This activation captured our ethos perfectly — immersive, educational, and utterly on-brand. The team's attention to every sustainable detail made our shampoo bar launch unforgettable.”
Global Marketing Director, Davines

Results

1.1M+

Reach across 30 sustainability influencers

3.2M+

Combined impressions

87%

Attendees shared content within 48 hours

2.5×

Engagement vs prior campaigns

60%

UGC used 'zero waste' keywords

22%

Lift in product mentions within one week