Reese's Book Club Paint & Sip
An art-forward wine event that opened a legacy brand to a new generation.
Event photography
The Brief
Decoy Wines needed to reposition as an accessible, culture-savvy choice for younger consumers — not just another wine brand, but a lifestyle brand that belonged in creative community spaces.
Our Approach
We produced an interactive Book Club launch with Reese Witherspoon's Hello Sunshine, pairing a guided book-cover painting workshop with a curated Decoy tasting flight. Every detail reinforced the brand's blend of creativity, community, and approachable quality.
“This collaboration elevated our brand in a way that felt both genuine and unforgettable. The seamless fusion of art, literature, and wine opened us to a vibrant new audience.”
Brand Lead, Decoy Wines
Results
850K+
Combined reach from 40 guests
2.8M+
Impressions from UGC & shares
90%+
Tagged content within 72 hours
4×
Engagement lift
18%
Increase in Decoy mentions in Reese's community
500K
Newsletter circulation reach
Tags
Next Project
Meta Ski Lodge Holiday Party