Threads Influencer Dinner
An intimate NYC retreat that sparked authentic conversation for a platform launch.
Event photography
The Brief
The Threads team needed to encourage genuine conversation and organic social engagement among high-profile cultural influencers around their new platform — without the experience feeling forced or transactional.
Our Approach
We managed end-to-end logistics for an intimate retreat at Hôtel Barrière Fouquet's in NYC, crafting a hospitality framework that let conversations flow naturally. Custom welcome packages, exclusive Major Food Group dining reservations, and private transfers kept every touchpoint seamless and personal.
“I've dined here before, but I've never seen the space transformed like this. It was a discerning and inspiring couple of days — every detail felt considered.”
Nicolas Jammet, Co-Founder, Sweetgreen
Results
15
Cultural influencers — athletes, designers, culinary founders
100%
Organic content — no forced posting
Tags
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